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Players can also unlock and buy a special, berry-flavoured Frappuccino, which Starbucks will offer them for a limited time. Of Starbucks' 13,000 or so coffee shops in the US, 7,800 have become PokeStops or Gyms. They can also stock up on virtual items such as eggs, Poké balls, and potions at PokeStops, and battle other players at Gyms. Players walk city streets and other public spaces to find and capture these monsters that appear on the screen of their phones.
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Pokémon GO is a game that uses a smartphone's GPS and camera to overlay the real world with virtual monsters. "We anticipate our participation in the game will encourage more customers to visit your store and increase the number of transactions," wrote Starbucks, in a leaked announcement to its employees that described the partnership. It also offers a preview of how other chains could use augmented reality to draw in more foot traffic. But Starbucks is the first in a string of large American companies to become sponsors, turning their brick-and-mortar shops into hotspots for the game to bolster their business and Niantic's. Since Pokémon GO became a summer sensation, Niantic has teamed up with major restaurants and retailers abroad to bring Pokémon trainers into stores. About two-thirds of Starbucks' coffee shops are now Pokestops or Gyms, where players can unlock certain features of the game, including a flavour of the milkshake beverage it has brewed just for them. It's a question Starbucks baristas may be asking players of Pokémon GO now, as the coffee retail chain has partnered with Niantic, the maker of the augmented-reality game. Would you like a Frappuccino with your Bulbasaur?